The programme aims to help people enjoy the benefits of digital transformation, while supporting businesses to introduce their digital products and services, thereby stimulating digital consumption and expanding digital economy in Vietnam.

Speaking at the press conference, Deputy Minister of Information and Communications Nguyen Huy Dung said that the programme targets two groups of customers, those who have previously used digital services and new users, with a focus on encouraging new users to join digital channels, digital products and services with zero-fee access.

To date, the programme has attracted the participation of more than 50 businesses, who are providing digital products and services in 10 groups, such as telecommunications, digital payment, e-commerce, digital signature, cybersecurity, healthcare, and e-books.