1,000 companies from 10 countries joined the event in Ho Chi Minh City to learn about the newest trends in ecommerce and the latest version of Magento. The companies, including solutions providers, retailers, marketplaces from Vietnam and other countries, shared their experience and looked for opportunities to cooperate.

As the Southeast Asian ecommerce market is growing, the need for an ecommerce platform with a lot of functions and is flexible for expansion is direr than ever.

At the event, representatives of companies including Amazon Web Service, Facebook, YouTube, Quarticon, Emarsys and Dotmailer shared about how they boosted sales through web, mobile and social media. The companies also discussed the platform Magento 2 launched in late 2015.

Representatives of OgilvyOne, Amazon, Facebook and Google talked about how a digital transformation can benefit companies. Kenny Powar, former chief executive officer of the Asia Pacific region at Possible Worldwide and Christopher Beselin, former CEO of Lazada talked about trends in ecommerce and how companies in the field compete.

Topics discussed at the event included technology (mobile, hosting, platform, web development, apps development...); trends (omni-channel retail, Internet of Things, mobile commerce, digitalisation...) and solutions (branding, marketing, sales, payment, shipping...).

“Meet Magento Vietnam 2016 is a chance for the ecommerce community in general and fans of the Magento ecosystem to find opportunities to connect and cooperate for mutual benefits,” said Nguyen Thai Son, co-founder of organiser SmartOSC.

SmartOSC provides services in consulting, designing, building and marketing Busines-to-Customer online sales channels. The company has served hundreds of large customers using Magento platform from North America and Europe. As of February 2012, SmartOSC has been named a Magento Silver Partner.

Supported by Magento Inc, Meet Magento, which has taken place in more than 20 countries all over the world since 2009, is a forum for enthusiasts of e-commerce platform Magento, merchants and service providers to get independent information about Magento and e-commerce and build mutually-beneficial relationships.