It seems that BlackBerry is planning a return to the Vietnamese market after it once stirred up the market two years ago, sources say.
It seems that BlackBerry is planning a return to the Vietnamese market after it once stirred up the market two years ago, sources say.
On July 11, tinhte.vn, a forum of high-tech players, reported that RIM (Research in Motion) has begun selling BlackBerry 9780 in
BlackBerry 9780 has an interface in Vietnamese, supports Vietnamese typing, while catalogues and associated documents are also in Vietnamese. The sale price of the product is 12 million dong.
The media representative of RIM in
The fact that RIM manufacturers mobile phones specifically designed for the Vietnamese market, and that it officially announces the plan to conquer the Vietnamese market both shows that Vietnam remains an attractive and potential markets in the eyes of the Canadian manufacturers, even though the market has gathered all the big guys in world which provide a wide range of products, from popular to high grade ones.
Meanwhile, Viettel, one of the three biggest mobile service providers in
Nevertheless, experts have commented that the “good news” is still not enough to pave the way for BlackBerry to “make a mark” in
Especially, on information technology forums, daily discussions mainly focus on iPhone, Galaxy or HTC.
Besides the BlackBerry 9780, RIM plans to launch seven other smart phone models. In the immediate time, 9900 would hit the market, to be followed by 9860, 9850, 9810, 9360 and versions using CDMA/GSM technologies.
A common feature of all the above said smart phone models, is that they all use the traditional keyboard of RIM – QWERTY.
Meanwhile, according to technology experts, this kind of keyboard has become no longer favorite, since touch keyboard has become prevalent. Though the new models and the ways to use have been designed by BlackBerry for the youth, the majority of young customers have shifted to use touch-screen smart phones.
Regarding the 9780 model specifically designed for the Vietnamese market, experts say the design may not be really convenient and responsive to young consumers, while making messages in Vietnamese is not routine for this class of consumers.
Experts have also pointed out a problem of BlackBerry’s smart phones--that the screens of the phones are relatively small. Therefore, BlackBerry may not be the choice of the young people who want the phones which allow them to watch films, video clips or play games.
Especially, the prices of BlackBerry’s products are believed to be relatively high, which are nearly the same with the prices of the smart phones now prevailing on the market. The high prices would be a big obstacle for BlackBerry to create a new consumption tendency in
Source:
vietnamnet/TBKTVN
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