On June 07, 2011, National Office of Intellectual Property (NOIP)–Ministry of Science and Technology coordinated with the World Intellectual Property Organization (WIPO) to organize the Workshop on “Developing trademarks from brand names: benefits of brand names for the development and improvement of competitiveness through trademark strategies”.

According to Mr. Trần Việt Hùng –Director of NOIP that Intellectual Property has increasinglyshowed its roles in the development of enterprises and organizations. The establishment of a trademark has been paid attention by enterprises and significantly contributed to the development of enterprises.

Trademarks and brand names are important elements and precious assets of enterprises. The trademark which is protected and exploited with optimal ways will bring in significant values for enterprises, improve the competitive position and increase the market share and turnover for enterprises. Therefore, enterprises of Vietnam as well as of other developing countries need to have solutions to develop their trademarks, exploit benefits of their trademarks and brand names in improving their competitiveness.

Mr. Ye Min Than, Asia-Pacific Department (WIPO’s representative) affirmed that trademarks and brand names have been very important for the effectiveness and diversity of a product, which can participate in the modern economic market. These are precious assets for enterprises, which have great impacts on consuming behaviors of customers when they make careful and reasonable decisions. The brand name is an effective tool to help companies and enterprises expand widely in the market.

This Workshop has been a forum for enterprises, management agencies, Universities, Institutes and experienced experts of Vietnam and the world (Australia, Singapore) to discuss with each other on roles of brand names, exploitation of brand names, development of brand names into trademarks …